Privacy Policy
1. Responsible Entity
Responsible for data processing is:
HBG Immobilien AG
Dorfstrasse 27
8835 Feusisberg
Phone: +41 (0)43 810 28 53
Email: info@hbgimmobilien.ch
2. General Information
The protection of your personal data is important to us. We process your data exclusively in accordance with the Swiss Federal Act on Data Protection (FADP) and – where applicable – the European General Data Protection Regulation (GDPR).
In this privacy policy, you will learn what data we collect, how we use it, and what rights you have.
3. Data Security
Our website is protected by SSL/TLS encryption to ensure that your data remains confidential during transmission. We also implement technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
4. Collection and Processing of Personal Data
We collect and process personal data only when permitted by law or when you have given your consent. This includes, in particular:
Contact Form
When you contact us via the form on our website, we store the information you provide (such as your name, email address, and message) in order to process your enquiry.
Communication by Email or Telephone
We use your personal data solely to respond to your requests or questions.
Server Log Files
When you visit our website, technical data such as your IP address, browser type, time of access, and pages visited are automatically recorded. This information is collected for the purpose of ensuring the security, stability, and proper functioning of our website.
5. Use of Cookies
Our website uses cookies to ensure essential functions and to better understand how visitors interact with our pages. Cookies are small text files that are stored on your device by your browser.
Technically Necessary Cookies
These cookies are required for the proper functioning of the website. For example:
pll_language: stores the visitor’s selected language (valid for 365 days)Session cookies: store temporary information and are deleted when you close your browser
Cookie Management
You can deactivate or delete cookies in your browser settings. Please note that some functions of the website may be limited if you do so.
Optional Cookies (after consent)
Additional cookies, such as those used for analytics or embedded content (e.g. Google Analytics, Matterport), are only activated after you give your consent via the cookie banner.
6. Services and Tools Used
Google Tag Manager
We use Google Tag Manager by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Tag Manager helps us manage and control website tags such as Google Analytics. It does not store any personal data itself but enables the activation of other tags that may collect data. Legal basis: legitimate interest according to Art. 31 para. 1 FADP / Art. 6 para. 1 lit. f GDPR. Further information: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
Google Analytics 4 (GA4)
Matterport
Polylang
We use the Polylang plugin to display our website in multiple languages. The plugin sets the cookie pll_language, which stores the visitor’s language preference (valid for 365 days). No personal data is shared with third parties.
Wordfence
To protect our website, we use the Wordfence security plugin by Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA.
Wordfence analyses IP addresses and compares them with known attack databases to prevent unauthorised access.
Legal basis: legitimate interest in website security according to Art. 31 para. 1 FADP / Art. 6 para. 1 lit. f GDPR.
More information: https://www.wordfence.com/privacy-policy/
WP Rocket
We use the caching plugin WP Rocket to optimise loading times. The plugin stores temporary copies of pages on our server but does not transmit any personal data to third parties.
Elementor
Our website uses the Elementor Page Builder to create and manage content layouts. Elementor itself does not process personal data unless external content (e.g. videos, maps, or fonts) is loaded. Such content is only loaded after consent has been given via the cookie banner.
WP Emojis
7. Legal Basis for Data Processing
We process personal data based on the following legal grounds:
- Consent – when you have given us permission to process your data (e.g. through the contact form or the acceptance of cookies).
Art. 31 para. 1 FADP / Art. 6 para. 1 lit. a GDPR - Performance of a contract or pre-contractual measures – when the processing of data is necessary to fulfil or prepare an agreement with you.
Art. 31 para. 2 lit. a FADP / Art. 6 para. 1 lit. b GDPR - Legitimate interest – when processing is required for the operation, optimisation, or security of our website and services.
Art. 31 para. 1 FADP / Art. 6 para. 1 lit. f GDPR
8. Your Rights
You have the following rights regarding your personal data:
- Right of access – to obtain information about the data we store and how we process it.
- Right to rectification – to correct inaccurate or incomplete personal data.
- Right to erasure – to request the deletion of your personal data, provided no legal retention obligations apply.
- Right to restriction of processing – to limit the use of your data under certain conditions.
- Right to object – to object to data processing based on legitimate interests.
- Right to withdraw consent – to revoke consent at any time for future processing.
To exercise these rights, please contact us at: info@first-appartments.ch
9. Changes to This Privacy Policy
We reserve the right to amend this privacy policy at any time to reflect updates to our data processing practices or changes in legal requirements.
The version published on our website at the time of your visit applies.
Version November 2025
Privacy Policy
1. Responsible Entity
Responsible for data processing is:
HBG Immobilien AG
Dorfstrasse 27
8835 Feusisberg
Phone: +41 (0)43 810 28 53
Email: info@hbgimmobilien.ch
2. General Information
Protecting your personal data is important to us. We process your data exclusively in accordance with the Swiss Data Protection Act (DPA) and – where applicable – the EU General Data Protection Regulation (GDPR). This privacy policy explains which data we collect, how we use it, and what rights you have.
3. Data Security
Our website is encrypted using SSL/TLS, ensuring that your data is protected during transmission.
4. Collection and Processing of Personal Data
We collect and use personal data only if permitted by law or if you have given your consent. Specifically:
- Contact Form: When you contact us via the form, we store your details (e.g., name, email address, message) to process your inquiry.
- Communication by Email or Phone: We use your data solely to handle your request.
- Server Log Files: Technical data such as IP address, access time, browser type, and requested pages are automatically collected to ensure the operation and stability of the website.
5. Use of Cookies
Our website uses cookies to provide functionality and better understand usage. You can disable cookies in your browser; however, this may limit the functionality of the website.
6. Services and Tools Used
- Google Fonts: Integrated locally – no automatic data transfer to Google servers in the USA takes place.
- Google Analytics: Used to analyze user behavior. IP addresses are stored in anonymized form.
- Google Tag Manager: Manages tracking tags – does not store any data itself.
- Google Search Console: Used for technical analysis. No personal data is stored.
7. Legal Bases for Data Processing
Data processing is based on:
- Consent (e.g., via the contact form), Art. 31 para. 1 DPA / Art. 6 para. 1 lit. a GDPR
- Performance of a contract or pre-contractual measures, Art. 31 para. 2 lit. a DPA / Art. 6 para. 1 lit. b GDPR
- Legitimate interest (e.g., for website optimization), Art. 31 para. 1 DPA / Art. 6 para. 1 lit. f GDPR
8. Your Rights
You have the right to:
- Access your stored data
- Correct inaccurate data
- Delete your data (unless legal retention obligations prevent this)
- Restrict processing
- Object to certain types of processing
- Revoke any consent given
To exercise your rights, please contact: info@first-appartments.ch
9. Changes to This Privacy Policy
We reserve the right to amend this privacy policy at any time. The current version is always available on our website.
Version September 2025